Online and direct-to-consumer communications are more important than ever, and we believe press for the sole purpose of being in the press is outdated. As a team comprised of digital natives, we have long believed that DTC is the fastest route to growth in terms of brand awareness, customer loyalty and ultimately sales.
We balance aspiration with attainability and are not afraid to go back to the drawing board when the landscape rapidly changes. Since our inception, I+A has worked with our clients on short and long-term business plans, ensuring we are both proactive and reactive to the market.
Lois joined I+A in 2015 to head up the communications team — a division encompassing press relations, social and digital influencer engagement and VIP as an integrated service. After becoming a business head and shareholder in the company, she co-founded IN+ADDITION COMMUNICATIONS as an independent entity with herself at the helm, and has spearheaded our successful growth since.