Online and direct-to-consumer communications are more important than ever, and we believe press for the sole purpose of being in the press is outdated. As a team comprised of digital natives, IN+ADDITION has long believed that DTC is the fastest route to growth in terms of brand awareness, customer loyalty and ultimately sales.
We balance aspiration with attainability and are not afraid to go back to the drawing board when the landscape rapidly changes. Since our inception we have worked with our clients on short and long-term business plans, ensuring they are both proactive and reactive to the market.
IN+ADDITION COMMUNICATIONS is a modern-minded agency specialising in Brand and Talent Communications and Special Projects across Fashion, Beauty, Lifestyle and Travel.
We thrive on “adding value” as brand and business strategists for our clients, in order to create meaningful impact to their global positioning, visibility and engagement.
IN+ADDITION is nurturing and purposefully boutique in our approach, as we believe it takes serious dedication and that personal touch to truly make a difference to take our clients to where they want to be.
We work internationally and across multiple sectors, it is this cross-pollination of culture, creativity and community that fuels our expertise and breeds opportunity. Our work takes us all over the world from industry hubs – New York, Paris, Milan, LA, Copenhagen, Miami, Shanghai – to thriving cities and markets within Africa, South America and the Middle East.
We seek to work with visionary entrepreneurs, thought leaders and creatives with unique, authentic and meaningful stories to tell and businesses to build, who inspire us to go that extra mile in bringing them to life.
Lois joined IN+ADDITION in 2015 to head up the communications team — a division encompassing press relations, social and digital influencer engagement and VIP as an integrated service. After becoming a business head and shareholder in the company, she co-founded IN+ADDITION COMMUNICATIONS as an independent entity with herself at the helm, and has spearheaded our successful growth since.